SEO means Search Engine Optimization. It is the process and practice through which the quality and quantity of traffic to a website is increased through search engines.

PPC means pay per click. It is the buying of traffic directed to your website from PPC advertising platforms such as Google and Facebook. The advertiser is charged a fee every time someone clicks on an ad.

Traffic gotten from SEO is free, while that gotten from PPC is paid for.

There are several factors that affect the time frame to see results. Some of these factors are your website age, where you rank currently and so on. If some of your website pages already rank on the second or third page, it won’t take long.

Because PPC is a paid platform, our clients see some results immediately. However, the best results are usually achieved within 1-3 months.

The cost of both depends on how long you’ll like to run the services. It is good to note though that for SEO, it is important to keep your website updated and stay active because your competition will be constantly trying to knock you off your rank position.